With people crippled under the weight of so much information, you really need to stand out from the crowd. What makes you different? What are your unique skills? You MUST be able to articulate this in your marketing materials and in your conversations with clients.

Let’s get it done! This is a 4-week coaching group, which includes goal setting and accountability. Contact me for details.

When Thomas Leonard was alive, he said ”Every company should have in place what’s called a marketing engine.”
Basically, it’s the “system” that converts the public into customers — consistently and predictably.
Make sure your marketing engine has enough horsepower, oil and gasoline to keep running for at least 3 years.
My primary “marketing engine” is my email newsletters.
ANNOUNCING . [...]

Dear Carol,
Your newsletter recommendation seems to be more of a shopping cart site rather than a newsletter service.  The newsletter just seems to be a feature tacked on to the whole e-commerce package. 
Do you prefer them over say “Get Response” or some other strictly newsletter services out there? 
Great question!
Here’s how it works: